These ads for Alliance Jiujitsu, created by Mayo Draft FCB, carry a concept that your body is your best weapon. An intelligent illustration has been done to depict this concept.
In each of these ads, men are shown as putting their hands into the gun pouch. Here, the hands seem like a gun, indicating that it is the real weapon. These two ads have a common concept and there is not much difference in illustration and overall atmosphere.
Credits:
Advertising Agency: Mayo Draft FCB, Quito, Ecuador
Creative Director: Carlos Serrano
Art Director: Alejandro Muñoz
Copywriters: Sebastian Barrera, Alejandro Muñoz
Photographer: Diego Ledesma
Via: Ads of the world
