This advertising initiative by Leo Burnett, Hong Kong aims make awareness about the pathetic condition of the street children.
This ambient advertising effort was designed for Christina Noble Childrenâs Foundation (CNCF)– a charity organization in Hong Kong. The work aims to reflect the inequality faced by the street children in Hong Kong.
To illustrate this message of inequality, they made a traditional paper cut, in which the pattern is normally supposed to be symmetrical. But they made asymmetric, with one side depicting a child in a loving family, and the other side showing the child in an abusive environment.
CREDITS
Advertising Agency: Leo Burnett, Hong Kong
Creative Directors: Miranda Shing, Connie Lo
Art Director: Katie Ng
Illustrator: Chen Jie Rong
