And the culprit is McCann Erickson, Poland. They have designed this print ad for Alpika anti-rash cream.
The copy reads- When baby skin is burning
May be, the ad is eligible to be described as cruelly clever, or insensibly intelligent. But the ad obviously exhibit sinister signs of scant regard for the moral values. No, I am not preaching.
CREDITS
Advertising Agency: McCann Erickson, Poland
Art directors: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Copywriters: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Creative directors: Iwona Kluszczynska, Wojciech Dagiel
Photographer / Illustrator: Lukasz Murgrabia / 76 Management
Project managers: Malgorzata Lastowiecka, Agnieszka Górska
Via: Ads of the world
