Cheryl Cole hair ad cleared by ASA

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There was a controversy surrounding the advert for L’Oreal productand that controversy was surrounding the hair of Cheryl Cole, the singer. ‘Pessimists’ criticized that she used hair extensions in the advert and the claims by the advertisers about the product benefits can not be justified. But, now, the Advertising Standards Authority has cleared the ad

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In the advert Cheryl Cole says that her hair “feels stronger” and “full of life”, with a “healthy shine”. ASA received 40 complaints that the effects shown could not be achieved since Cole had extensions.

Via: BBC

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