This is a bit perplexing print advertisement campaign launched by Cancer patient aid organization. The campaign representing the genre of anti-smoking campaign urges people to quit smoking while focusing on the different aspects of health. The campaign aims to lay emphasis on the benefits of living a nicotine life. The campaign suggests that quitting smoking will help a person to enhance taste, smelling power and improve the quality of skin.
However, the advertisement is not exactly penetrating enough that may strike a smoker in one go. The advertisement campaign is somewhat struggling to present the product benefit lucidly. However, unlike other anti-smoking advertisements this campaign has decently presented its message and the main strength of the campaign is its simplicity. The campaign was created by Percept H, India.
Via Ads of the World
