What is the aim of advertising? Is it to sell the products, promote it, and make its brand image shining? If so, this ad for Bedshed is a desperate failure, as the ad keeps you in the dark.
Because, at least you need to know what the product is.
Here is nothing, except a nice image of a lady sleeping deep beside many speaker phones. So, what is the product?
Well, call the copywriter.
Call the copywriter and ask him. We need a copywriter so badly. An internee is enough.
No one?
Well, we have seen how a chain-smokers bed looked like without a copywriter. Now this is worse.
Ok, Bedshed is a sleeping pill, or that is what I could understand from the comments appeared on ads of the world.
What was the aim of this ad? Well, we like riddles. But this riddle does not have a solid answer. If there is a nice copy, it could have worked with the ad.
CREDITS
Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Director: Adam Barker
Copywriter: Tom Wilson
Art Director: Stef Langton
Photographer: Craig Kinder / f22 Photography
Account managers: Sarah Hewitt, Emma Lambert
Via: Ads of the world
