Burger King: open until 4AM for the Dark

Dr Prem Digital Healthcare Marketing

burger king chucky

Advertising fun from Burger King, by the creative support of Tonic, Dubai to convey the message that Burger King stays open until the wee hours of the morning. It features notorious characters like Chucky, Freddy and Jason. They appear to be coming from one of those scary movie series.

The slightly dark and funny advertising initiative suggests that these villains of the night can enjoy their favourite meals after their ‘job’. The series comprises of four ads which will run in press and outdoor.

CREDITS

Dr Prem Web Design and Development

Advertising Agency: Tonic, Dubai, UAE

Creative Director: Vincent Raffray

Art Director: Thomas Derouault

Copywriter: Kris Richardson

Photographer: Ben Dauchez

burger king freddy

burger king jason

burger king scream

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