A site dedicated to analyze brands on the basis of their goodness. That sounds great. This effort has been taken by Craig Davis, chief creative officer at Publicis Mojo Australia. The site is known as Brand Karma.
The site interestingly shows how a particular brand is valued in different aspects through the image of a flower with five petals. These five petals focus on how the brand treats its customers, employees, investors, suppliers and the planet.
Users can enter comments about one of the five areas and grade the brand with a colour from bad (red) to good (green). The colours are then reflected in the relevant flower petal, depending on the number of responses.
Will Brand karma show the real color of brands? We can wait, see and see.
Via: Inspiration room
