This guerilla campaign was launched last year by BUND, German friends of the Earth to create public awareness regarding pollution and carbon dioxide emission in particular. As the WTO talks are now heating up the environment, friends of the earth seem to have also accelerated their efforts. The basic idea of the campaign is actually great. However, the only concern arises that whether this campaign is able to address a larger mass.
Hout Lust informs that though the text was not readable to all but still the campaign managed to receive media attention. Some time the concept of an idea is so powerful that they enjoy enough attention despite the execution fail to address large number of people.
The text written on the balloon reads, ‘The world can’t take anymore CO2’. The campaign was created by Butter Berlin.
Via Hout Lust
