The print ad for Visine solutions that cures red eyes from Pfizer laboratory has marvelously placed the advertisement in the newspaper. The ad displays a remarkable piece of idea executed extremely well. The ad was printed on an actual paper but the display color was kept deliberately red to depict red eyes. The reference of China and Russia in the news may be another indication of red color.
The ad has been executed by JWT, Chile. The ad was much appreciated in Media Lions this year for a outstanding display of creativity.
Via Cannes Lions
