The ad for Relpipe x-flo irrigation pipes that dwells between development and ‘under-development’ has only good aspect i.e. excellent photography for a substantially weak idea. The advertising executives behind this particular ad seem to be confused about their targeted audience, as they have woven their ideas around incoherent concept for depiction.
The ad has been created by Saatchi & Saatchi, Mumbai. The ad has been shot apparently in the rural India where these pipes are supposed to work. Moreover, the copy of the ad is not only weak but it does not seem compatible to the visuals as well.
Via Ads of the World
