Newsmakers always claim that they are accurate, prompt and not biased. When a renowned news channel like BBC claims that they are impartial in their views, it is in the expected line. At a time when more definitions and visions are cropping up for each stories (news), it is a hazardous, yet inevitable task for the newsmakers to blow their own trumpet before the viewers that they are âtruthful and unbiasedâ.
BBC intends to make the readers know that it is not at all influenced by a particular culture or thought process. This campaign for BBC, Created by BBDO New York , says that it âsee both sides of the storyâ. The campaign, in a subtle way, shows two views- one vision which can be called as the western view and another one which is contrary to the former.
One striking feature of this campaign is its impeccable concept. It denotes two visions on the same story, depicting one scene. This can be said as an effective as well as an intelligent campaign.
Credits
BBDO New York
Bill Bruce (Chief Creative Officer)
David Lubars (Chief Creative Officer)
Eric Silver (Executive Creative Director)
Ari Weiss (Creative Director)
Jerome Marucci (Creative Director)
Jamie Overkamp (Art Director)
Jerome Marucci (Art Director)
Ari Weiss (Copywriter)
Via: Adverbox
