Dr Prem Jagyasi and Team (C)

McCann Erickson, Australia

The recent past has seen 25-40% pay cut for senior writers and editors. Even freelancers are not barred and their rates have been slashed also. Now, the alt weekly is a part of its big brother.
A whopping 17 of the country’s biggest business segments..

It’s much more than a combination of unburnt carbon monoxide, hydrocarbons, Oxides. Bluewater Network which works with government to lessen dependency on fossil fuels claims the Toyota vehicles’ present fuel efficiency is on 20 years low. The…

Illogical airtime price, cluttered mediaspace, outdated advertising technology are the reasons why Heineken has withdrawn all its television advertising estimated to be of around ‘6.5m from British Television. Europe’s largest brewery whose beer sold…

Image issues sometimes really get nasty as multinationals don’t take very good care of that. I am sure though (and analysts and shareholders will agree with me) mobile giant Nokia has spent world full of money for better and faultless customer…

That’s a pretty interesting read. If you are not comfortable with online advertising this one article will give you a crystal bird’s eye view of the game. There are fifty (50) questions and in one of them Kevin May discussed about blogging. Though not…

Yes you’ve heard it right. After intense advertising in all media about possible threats against the additional poker machines Beattie Government is going to unfold gamut of health related services which ‘took a hiding’ in the recent years in…

Normal is sooo borrrrrrring. Now that’s real entertaining stuff. And they all looked like a funny character in one of those Jim Carry movie. As Halloween knocks at the doors all over the world, the Creative Group, staffing and consulting service…

In USA’s immensely chok a bloc media horizon chasing those unicorn like unaided recalls Ad gurus seek to catch them young… err… fresh that is in the breakfast table hopefully to imprint it there for ever.
Now its a proved fact that the cost of…

Online video delivery and management solutions provider Klipmart has released a key metric based on how users have interacted with almost 500 online campaigns: on average, people watched 21.04 seconds of :30 online ads (that is, a full 70 percent of the..