Dr Prem Jagyasi and Team (C)

The gorgeous, handsome, rugged and silent Marlboro Man over the years remained absolute favorite for generations. One of my friends told me the other day she still believes that (now pretty grown up ;)) this strong and manly cowboy would protect her from.

Amidst high buzz Google announced today that it was only testing its new service which was made to help web users publish stuff online instantly. What we wonder is after a flop show with Froogle is it Google Incorporation’s desperate step to invade into..

WPP is top on many events. First it was sexist comment over women employees by Neil French, the top creative executive of the firm and then founder Sorrels $45 million divorce settlement. Don’t know whether they are co-related or not, and how the…

Remember once a famous advertising guru said he did not know which part of the advertising budget is waste? The best part of the search engine advertising is that it doesn’t end as soon as the customers arrive in the given site, but this is more about…

Developing brand strategy for online businesses is yielding much awaited results for the agencies. And contrary to old school of advertising geeks online advertising and branding can also do wonder for its clients by simply sticking to four major basics..

This survey finding is quite eye popping. To avoid ever increasing health care service expenditure Americans are opting for easier routes. Realizing the vacuum in the market for cheap medication big retail giants like Wall Mart and CVS have stepped…

They want loyalist on long term perspective. For its new generation Instant Messenger service America line (AOL) has launched a heavy dose media campaign targeting to college students. Along with the online web ads the company also does outdoor…

This time it’s not the native Britons. Mainly Asians will lose jobs now. As outsourcing goes eastwards worldwide BBC in a shocking move plans to cut 236 jobs under foreign language services to fund Arabic TV channel. This ’19 million venture is…

Well, the entire world is not opposing to Neil French, former creative director WPP after he resigned following derogatory remarks on women employees like ‘crap’ and ‘wimpy’. Mr. French you have some friends in the advertising community and they are…

Cendant is no more as it splits into real estate, hospitality, vehicle renting and travel distribution spin offs. Cendant which never able to recover after 1998 accounting scandal has taken this step to separate publicly traded companies to pacify the…