Dr Prem Jagyasi and Team (C)

Celebrity track sprinter from Britain, Victoria Pendleton will appear in an advertising campaign for Oakley Women’s brand in 2008. The advertising campaign is called ‘Uniquely.’ The Oakley advert which will feature new styles of women fashion will be…

The big news is Tiger Woods will promote PepsiCo’s Gatorade for a cool $100 million. The sports performance beverage is named after the living legend himself, Gatorade Tiger Woods Thirst Quencher.

Remember, this is a licensing deal and Tiger…

Nielsen Media has released the much anticipated television commercial ratings for the first week of the fall prime-time TV season; the week which has experienced premier of most fall shows.

For the first time, the rating has used a new metric,…

The bottom line is, you simply cannot hide in this Internet jungle. You may get away with a sweet stolen kiss at the back of your car, but not with Internet. The Big Brother is always watching you.

Offline target marketing firm Acxiom is now…

New Zealand Government has announced plans to deal with youth drinking habits and alcohol advertising. Critics however calling it a feeble response to the issue.

The Government, it seems, does not want a major change in the current law and only doing.

You want to raise money for a worthy cause? Just ask this bunch of real hot males from Australia’s National Rugby League (NRL). I also heard that some New Zealand hot rugby players have also taken part. They all posed naked and nude, stripped down…

In a social way to connect with consumer, Mercedes Benz in its latest ad is speaking to the women (and also to sensible men). The ad text goes,

‘Unfortunately we can’t test everything for you. Check your breast for breast cancer once a month….

After making a strategic shift into advertising only last fall and chucking off as many as 5,000 employees, fallen Internet giant AOL is once again repeating its job trim.

This time 20% of its total global workforce will have to bid bye. The battle.

Indian TV viewers will miss many of their favorite ads on the idiot box from tomorrow. The Indian Broadcasting Federation, while making its act tougher, has made it clear that advertisers who will not cough up the additional 25% surcharge – …

In a crucial major development in online advertisements Yahoo has struck deals with four major Web publishers, including one displacing rival Google Inc. The Internet firm marked another step toward creating a sizeable network of ‘premium’…