Dr Prem Jagyasi and Team (C)

All big brands (Microsoft, Starbucks, Nestle, Sony bla bla) have done it, can warmer (going by their product benefit..hehe) Coffees of Hawaii be far behind? DM at its new avatar, first they rained via parachute packages of coffee in and around…

Wonderful creative, simple and effective, putting the message straight across (and not convex). De-busting the myth that Sandoz brand is only for growing children at their semi teens.

Headline says; You shouldn’t need support to move around….

I am a bit confused with this Komen Italy Online Breast Cancer ad. Why? Read on.

First look at the bare back ad above.

The ad copy reads (in Italian), “Per il 90 % dei tumori del seno c’e una cura che non lascia segni. La prevenzione. Dai…

Here it comes again. Cheeky Monkey Nut Mania is fresh and fun. The protagonist is, Cheeky Monkey who we wish to find in our tree house every morning. From new young kids to reluctant TV viewers, such fun element is the character that you can’t help…

Following McClatchy’s negative earnings, another round of bad news hit the newspaper industry as the largest newspaper publisher in USA and publisher of USA Today, Gennett has announced that newspaper advertising revenue and third quarter earning…

Advertising and communication giant WPP’s shares dropped after the group’s lower than expected third quarter result hit the exchange. WPP reported a slightly improved performance in UK but that did not help the slid as fears of client’s cumulative…

Is Internet search advertising getting more emphasis than required? Microsoft senior vice president Brian McAndrews opines that more and more buyers will shift to other online advertisement platforms very soon. Wishful thinking some may describe as,..

Each rib as sharply defined as any famine victim from Ethiopia or Uganda. Isabelle Caro, 27, weights 70 pounds, has been suffering from anorexia for last 15 years. In the midst of fashion week at Milan, Italy, Isabelle Caro appeared naked on…

This is an interesting ambient advertising campaign launched by MyCareer Salary Centre, Australia, in order to increase traffic on its website. MyCareer Salary Centre acts as a salary resource containing data such as salary ranges and trends by…

This Indian and 41 year old brand, Fevicol, in the recent years, thanks to O&M India’s astounding creatives, has become the number one brand in the segment which was mostly dominated by local unbranded, low cost players till now.

What made…