Dr Prem Jagyasi and Team (C)

Imagine walking into a shop to buy a bar of soap and being handed a set of teeth. When the project ‘Giving Ideas’ challenged people to create a bar soap with the concept of language, that was exactly what happened. The design put forward by…

The latest from Google is a 3D chat app called Lively. Users can customize avatars and create environments and is pretty much like any other chat app. However, the difference is that though it is not exactly an MMO, it is similar to Second Life. All..

Something that annoys consumers is the lack of honesty among ad makers. Advertisements usually don’t convey the real meaning and that is a big let down for most of the consumers, who expect something and the truth turns out to be something else. In…

To be kissed seductively by a woman, someone as seducing as the model in the Eclipse Mints ad, one needs to be ready for the act by popping a mouth freshener in the mouth. After all she will not appreciate the foul mouth odor. DDB Sydney has…

Creativity comes in all packages. Those who believe an ad should not be purpose aberrant must take a look at Sebamed’s creative. ‘Keep it simple’ has given way to ‘keep it comprehensive’, with the admakers hitting the bull’s eye on all fronts. One…

I had, in my quest to understand the mind of a child, once tried to ask a kid what he was thinking at that moment. All I received in response was unintelligible gobbledy-gook. I did realize then that the concept of dreams begins during toddler years….

The Great Wall of China is probably one of the most sustainable human constructions ever, without wasting natural resources and using pure human toil. Now China has another great wall, which is 100% sustainable as well, and also technologically more…

Strange as it may sound, Australian cities have a large amount of street children who risk elements and of course, prying eyes. Many of these homeless children are abandoned and are vulnerable to drug usage, sexual abuse, malnutrition, and of course,.

With its “The Power of Dreams” caption, Honda opened up unlimited avenues to experimentation and ingenuity. And it comes as no surprise that this creative from Honda (for its new Accord Euro) leverages the power of the fantasy realm to drive home…

Da Vinci couldn’t have been more right when he said “simplicity is the ultimate sophistication”. Amidst all the creative clutter that we are bombarded with, the Nikol ad shines like a beacon that knows its direction. ‘Keep it basic for the best…