Dr Prem Jagyasi and Team (C)

Despite of consistent efforts by the Government of India, female illiteracy persists as a social problem in the country. To carry forward the message pertaining to the importance of female education in a far more effective manner, the Indian…

The furore against tobacco companies concealing the truth has always baffled me. Nicotine kills and this information is no longer a secret. And, therefore, any attempt to undermine a tobacco company’s propaganda has always sounded farce. “The Sunny…

Car brands aren’t the first names that you would associate with a social cause. The connect just seems to be missing. However, BMW turned things around with its Fallon initiative and now, Volvo has jumped on the bandwagon.The global premium car giant…

This ad by Saatchi & Saatchi for Olay is an excellent example of creativity at full stream. When competitors usually come up with a brilliant ad campaign, like how Ponds did, you have to think of something special to outdo them. The message of the Ad is.

This Ad billboard by Chevrolet for The Aveo, put up in London’s Oxford Street has caused quite a revolution. The Manufacturer is actually giving people money to look at their billboard. Its quite another matter if they managed to sell more Aveos…

Writers write books for those enticing bucks to fill their bank accounts. Best sellers books churn out multi million dollars as royalty to their creators. Nevertheless, here we have a person who has written a book that has sold all its copies but…

Mcdonalds have been sponsoring the Olympic Games as the Official restaurant for the past 40 years. This year for the Beijing Olympics, they seem to have planned for quite a slew of events as a part of their sponsorship activities. This is probably…

How do you conclude that your skin is getting organic care? The easiest yet daunting task is to rush to a lab for analysis of the product. However, the maker of the BYO2 ad has a noble idea. They have created an image of a hybrid cucumber with a…

Ad mediums have gone the ingenious way these days. While a major chunk of the advertising budget is still allocated for conventional mediums such as TV, Print, etc, firms have begun to experiment with cost-effective (or zero expenditure!) alternatives as.

The effectiveness of an ad today is measured in terms of the three Ps – Premise, Pertinence and Presentation. Take one of these elements out and you have an ad that falls flat on its face. However, there are exceptions that often belie conventional…