Dr Prem Jagyasi and Team (C)

The chapters of history may not be like those of a popular bestseller. They consist of ups and downs, ebbs and flows and the plot never fits to any category. It is neither tragedy nor comedy. Yes, there are all these elements. A slice of comedy and…

ESPN, the sports entertainment company, has added their name to Cricinfo.com and the cricket site has been rebranded as ESPNCricinfo.com. Cricinfo.com was acquired by ESPN from the Wisden Group in June 2007.

Along with the rebranding, the presentation.

Earlier, we have seen the creative work for Calvin Klein, which banks on weather, and here is another one that effectively interacts with the readers. Here, this magazine insert is also depended upon the weather and it interacts with the viewers…

Delete the painful memories and send them to the recycle bin. Click BACK if you don’t want to continue with your spouse. If you went terribly wrong in life, RESTART. If are not feeling well, REFRESH.

This is possible. If only life were as…

In this print campaign, developed by Saatchi & Saatchi Simko and Saatchi & Saatchi Amsterdam, Novartis promotes Voltaren Gel, which helps to relieve joint pain. Voltaren is a brand of Diclofenac, a non-steroidal anti-inflammatory drug (NSAID) which…

Intelligent, convincing and sincere- This campaign for Medecins San Frontieres, created by McCann-Erickson London, rightly adorns all these good adjectives. The campaign aims to make awareness among the public on the selfless service of the MSF…

The ‘Truth’ anti-smoking campaign for The American Legacy Foundation, created by Havas’ Arnold in Boston, shows actual job seekers in hidden-camera interview situations. The job seekers are asked how they would handle the pressures of…

Will Google enter the e-book market, which is now dominated by Amazone.com? Well, report indicates that during the annual BookExpo convention in New York Google has expressed interest in introducing a program that enables publishers to sell digital…

People are usually reluctant to wear face masks in public places. We think that the best way to show our love is by kissing each other. But, imagine the situation when they are asked to wear face masks and avoid kissing. That was what exactly the…

With a slight touch of humour and a suggestive copy, Forst’s new print campaign presents some ‘live’ beer bottles. Developed by Cayenne, Italy, this campaign is trying to advertise that their bottles are returnable.

The campaign smells some..