In this print campaign, developed by Saatchi & Saatchi Simko and Saatchi & Saatchi Amsterdam, Novartis promotes Voltaren Gel, which helps to relieve joint pain. Voltaren is a brand of Diclofenac, a non-steroidal anti-inflammatory drug (NSAID) which is taken to reduce inflammation and as an analgesic reducing pain in conditions such as arthritis or acute injury.
This campaign, which was developed in Switzerland and the Netherlands, consists of apt images and they strongly convey the message. To show the effectiveness of the gel, people who are engaged in ballet, yoga and capoeira are shown in the ads. The copy reads- âtake control again.â
Credits:
Agencies: Saatchi & Saatchi Simko, Geneva, and Saatchi & Saatchi Amsterdam
executive creative directors: John Pallant, Roger Kennedy, Dereck Green, Jean-Francois Fournon
Creative director: Magnus Olsson
Art director: Alexandre Lago
Copywriter: Rick Coolegem
Art buyer: Tania Retchisky
Account supervisors: Stephanie Rupp and Carolyn Dateo
Advertiserâs supervisor: Philippe Zell
Post production: Magic Group, Amsterdam
Via: inspiration room
