Dr Prem Jagyasi and Team (C)

Lafa, The Stockholm County Aids Prevention Program, in its effort to advocate safe sex, implemented an integrated approach. The campaign, executed by Ester, tries to effectively advocate use of condoms to prevent AIDS.

They distributed 10000 free.

This ad for Airtel, developed by Rediffusion Y&R Gurgaon, India, carries a clear concept to convey the message. The target of the ad is to tell the customers about Airtel’s backup facility. That target is effectively achieved through the clever…

We resort to religion because we are just human beings, feeble and fragile despite our technological achievements. At times, we need some inspiration, a feeling of being with the higher power. That is what all the religions trying to do. Here,…

Well, cleaning machines which are so extreme that they will make you fly backwards, just like the situation when a neophyte shoots with a double barrel gun. This ad for Tekna cleaning machine created by Fala, São Paulo, Brazil, humorously tries to…

Time to seriously think about global climate change. The United Nations has unveiled the global “Hopenhagen’’ campaign, with the support of the world’s leading advertising agencies.

This campaign aims to generate active interest among the…

Baci perugina, the chocolate brand in Italy, banks on love and romance to make it sweet and tempting. In its integrated campaign, the chocolate brand decided to sell some sentiments, unleashing an unusual love story.

This is the story of the shy…

You need to draw the attention of the customers to sell your product. But that doesn’t mean that you have succeeded in persuading the customer. The tactics you use to draw the attention matters. It all depends on whether you positively or…

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Time to stop blaming Television, the poor idiot box. A new study conducted in US points out that internet is the new villain which is emerging as an impediment in family relationship.

A report, conducted by The Annenberg Center for the…

Tired of reading shocking headlines? Then, here is good news for you. Yes, good news, literally. Sears and AOL have launched GNN.com, which handles only feel good stories. GNN is the abbreviated form of good news network.

Here are some of the…

Nitro, the advertising agency behind Tourism Queensland’s hugely successful “best job in the world” campaign, has been acquired by Sapient Corp., a Boston based digital marketing and consulting firm.

Nitro was behind the successful campaign…