Lafa, The Stockholm County Aids Prevention Program, in its effort to advocate safe sex, implemented an integrated approach. The campaign, executed by Ester, tries to effectively advocate use of condoms to prevent AIDS.
They distributed 10000 free condoms in Stockholm this summer. The peculiarity of these condoms is that they have been printed with a unique number (from no.1 to no.100000). A blog has also been created as part of the campaign, in which people can upload their own personal stories about what happens to their number. The teaser ads as part of this campaign are included in this article.
CREDITS:
AGENCY: Ester
CLIENT/PRODUCT: Lafa (The Stockholm County Aids Prevention Program)
EXECUTIVE CREATIVE DIRECTOR: Lotta Mellgren
CREATIVE DIRECTOR: Lotta Mellgren
ART DIRECTOR: Emil Jonsson, Ulrika Eriksson, Lotta Mellgren
COPYWRITER: Emma Zetterholm, Daniel Vaccino
Via: pixelpasta
