The anti-piracy ad campaign from Kalahari.net is an effort to create awareness among people to buy only original movie not the pirated one, which is being offered in low prices. The ad campaign has interestingly used famous characters of Hollywood movies in an awkward and inappropriate background. The strap line of the ad reads as ‘Piracy is killing the movie industry. Buy the original’.
The ad has been created by FCB, Cape Town South Africa. The ad campaign however, limps to depict the basic idea of the ad.
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