Though any out-of-the-box ideas are not used here, this ad campaign conveys the idea in a beautiful and clear way. In fact, this campaign for Animales Sin Hogar owes much of its beauty to its meticulous art direction.
The print campaign developed by Suárez&Clavera / DâArcy, Montevideo, Uruguay, says- Help us find a hound dog a home. Animales Sin Hogar.
Each ad in the campaign urges us to donate for this cause, and one need not to read the copy to understand the idea. That is the power of this ad campaign.
CREDITS
Advertising Agency: Suárez&Clavera / DâArcy, Montevideo, Uruguay
Creative Director: Federico Petersen
Art Director: Maximiliano Opizo
Copywriters: Federico Petersen, Sebastián Genolet
Photographer: Maximiliano Opizo
Additional credits: Natalia GarcÃa, Paula GarcÃa, Alejandro Falero
