Copy and art plays equally important roles in this poster for Grupo Vhiver, a non-governmental organization that cares for HIV positives.
One can read HIV + on on the poster. A member is asked to pull a strap from the âpositive â and it becomes negative. The copy reads-Putting an end to aids is not that simple. Putting an end to discrimination should be.
The poster has been designed by Filadelfia, Belo Horizonte, Brazil.
CREDITS
Advertising Agency: Filadelfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Gustavo Leite
Copywriter: Dan Zecchinelli
