Are you a chain smoker who wants to stop this habit before it stops you? Are you a desperate someone who tried, tried and tried but failed, failed and failed in this fight against smoking?
Well, it happens. But the fight should continue. Never give up. (I mean- give up smoking. But never give up your fight against this habit,. Oh, am I making sense?). So, you should see theses ads before you light up another cigarette. Who knows? It may inspire you to quit.
Well, here is another advertising effort against this unhealthy habit. It has been developed by Neogama/BBH, Brazil for Alliance Against Tobacco. The effort, like most of the anti-smoking campaigns, too banks on symbolic warnings.
The copy reads- All enclosed places are too small for smoking.
CREDITS
Advertising Agency: Neogama/BBH, Brazil
Chief Creative Officer: Alexandre Gama
Executive Creative Director: Alexandre Gama
Creative Director: Márcio Ribas and Wilson Mateos
Art Director: Paulo Augusto Cesar (Pepê)
Copywriter: Isabella Paulelli
Photographer: Daniel Klajmic
Art Buyer: Mariah Bayeux, JanaÃna Lacerda
Account Supervisor: Diego Passos
Planner: Eduardo Lorenzi
Other Credits: Kiyoshi Takahashi, Daniel Terlizzi, Alessandra Perez
Advertiser’s Supervisor: Mário Albanese, Luis Carlos Mônaco
