Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Here is a symbolically presented campaign which tries to make awareness about the ill-effects of alcohol-addiction. This print campaign for Alcoholic Anonymous, developed by Filadélfia, Belo Horizonte, Brazil, makes use of different symbolic images..
Alcoholic Anonymous: Symbolic campaign Read More »
When sex becomes the sole selling point, everything is thrown into the winds. Whether in the case of selling a product, service or a TV show, this is the same case. Well, see how American Dad became as naughty as American Pie.
The January 3…
American Dad becomes naughty Read More »
Well, such hunts are also a part of marketing stunts. But, I think that it is worth mentioning. Because, our readers consist of the most beauty conscious men and women in the world. So, if you are that beautiful Levis girl, let it help you.
Levis..
Hey beauty, the hunt for the Levis girl is on! Read More »
It is nice. But I donât believe that this will make a considerable impact on the target audience.
Percept/H Mumbai has developed this advertising strategy of promoting detective TV series Mr. and Mrs. Mishra through book marks. The target…
Will this effort promote Mr. and Mrs. Mishra? Read More »
This is the Summer campaign for Blush lingerie, developed by glow Berlin, Germany. The campaign urges all the women- Be super, woman!
Well, be super, women, do not be like wear just an empty-headed expression on your face.
No. there is nothing..
A recent controversy surrounding an ad has cast a âgiant shadowâ over the reputation of Miami Living magazine. The ad for dating service EstablishedMen.com featured two lingerie clad women. But that was not the issue. There was a shadow of an…
Excuse me Madam; there is a naughty shadow on your chest Read More »
Well, an interesting advertising effort to promote Swedenâs scariest movie festival. This time, the festival theme is Zombie films. So, Saatchi & Saatchi Stockholm designed an intriguing envelope and sent it to people.
The envelope was full of.
Don’t panic, aim for the head Read More »
So, McDonaldâs doesnât care a damn about your religion, gender, about the personal specifications like whether you are Straight, bisexual or gay. Because it is business, and as far a brand is concerned its customers do not have religion, gender,..
McDonald’s to gays- Come as you are! Read More »
This campaign for Fenistil, developed by Saatchi & Saatchi, Switzerland, features photoshoppically oversized scare of burn, scratch and sting.
Well, we can say that these ads âeffectivelyâ convey the message. Hmm, yes, it effectively makes us.
Demonic ice creams and Lollipops are damaging your teeth. Those who have sensitive teeth are easy targets for these sugar-coated demons.
This print campaign for Westcoast Dental Clinic, developed by Grey : Grey Group, Vietnam, does not reflect…
Beware of demonic ice creams and Lollipops Read More »