Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Naked communication in conjunction with Fallon and OMDEurope will devise new strategic advertising and communication plan for Sony. David Patton brings in the agency which he has worked earlier in Sony PlayStation Communication project.
As the report…
Naked: Sony turns on Read More »
James Bond new is Daniel Craig, and in the new Jame Bond movie the actor Daniel Crag not only has to meet expectation of million of viewer’s across the world but also has to deliver brand manager’s expectation as far as product placements is concerned….
Daniel Craig: New James Bond to match in-film advertising expectation too Read More »
“Women don’t make it to the top because they don’t deserve to. They are wimpy They’re crap.”
WPP’s creative director Nancy Vonk in a recent interview with CTV said she never thought her remarks would cost Neil French with his job. But it did….
Nancy Vonk: Neil French’s sexist remarks unacceptable Read More »
Crystal white diamond with a dark black backdrop. Have a look at it. Isn’t it wonderful. No I am not talking about the lady, she is beautiful, an epitome I know that, but more mythical than her is the totality of the ad. This oh-so-subtle…
Robert Bork and Rush Limbaugh call for President Bush to withdraw Harriet Miers’ nominee from the Supreme Court. Social conservatives must be smiling now. Now don’t ask me why. Surely not as the whiff comes out of Bush but because of a recent survey…
Harriet Miers TV Ad runs into controversy Read More »
Britney Spears’ latest advertising campaign ‘Fantasy’ for new Elizabeth Arden fragrance will use this latest unreleased track ‘And then we kiss’ with Junkie XL.
Well, not in a mood to discuss at all about the near explicit ad (the ad was given…
Britney Spears, Junkie XL in remixed And Then we kiss Read More »
Bigger. Better. Burger King.
The punchline seems pretty foussed though creatively not out of this world. A Sturt GMBH creation for Burger King.
How do you find the image anyway? I find it pretty morbid. Gives you a kind of modular architecture feel.
Psychological sex appeal, yeah baby, the strongest one. I do not agree nor disagree with Brand Autopsy here. Sexual content? whatever, be it nudity, attractiveness, embeds or referents or fetish aspects like eroticism as long as it sells it is ok. If…
Sex in Advertising: erotic appeal performs Read More »
Double whammy for WPP. After Smasung now it was Coke’s turn to look for alternatives and finally they took on board Wieden+Kennedy. Declining sales and waning brand values throughout North America and Europe have become serious concerns for this…
WPP-Coke honeymoon over, Wieden+Kennedy new partner Read More »
Mick French and Henry Rossiter famous for creating hot spot ads like National Lottery (Lotto Hotpicks Lottery), BMW and RAC have been taken away by EURO RSCG Fuel from WCRS. The creative directors will work for the agency’s flagship accounts-Jaguar (a…
EURO RSCG Fuel takes in WCRS Creative Director duo Read More »