Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
An old âChevyâ ad (Image from NY TIMES)
Or should I reconsider it when you say that I can only ride in my Chevrolet? Well, the news is that General Motors has sent a memo to Chevrolet employees at its Detroit headquarters, asking them not to use.
What’s wrong with ‘Ridin’ in My Chevy.’? Read More »
Developed by Butter advertising agency for medical equipment company Eizo, the âPin-up Calendar 2010â is a creative commercial that breaking all the taboos feature nude X-ray girls on its calendar. Regardless the fact that such things are less…
Pin-up Calendar 2010 features nude X-ray girls Read More »
Campaign for Minnesota Zoo which aims to reflect its message with a photoshop touch. Mixing too much photoshop with the message is a very messy thing in advertising. There is a risk of distracting the target people from the message.
This print…
Can you see the inseparable nature of nature in this campaign? Read More »
Campaigns for the cause of homeless people are usually dark and sad. We really do not like darkness and sadness, but as it is an inevitable reality of the world, adverting too should reflect that reality, but not with photoshop.
Reality is…
For those who have nothing, anything can seem a lot Read More »
We know that the first abortion ad in UK has been released, paving way for some hot discussions and controversies. Well, here is an advertising campaign that depicts the baby Jesus in the Virgin Mary’s womb, with a message- He’s on his way:…
Life, abortion and advertising Read More »
So, everybody is around world cup football 2010, and brands too are not an exception. They are trying to bank on the hype around the world cup football, as it will be a golden occasion to promote their products or at least to catch some glances in a..
Virgin Atlantic banks on Football World Cup Read More »
This print campaign for Siena Municipality, developed by Milc, Siena, shows how even little problems become a burden to the senior citizens.
The ads feature old people with little problems, but which are enlarged (thanks photoshop).Through this…
Small problems may turn into big for senior citizens Read More »
This should be read by men who think that their wives (or lovers) are sexually cold. This is about an expo. Oh, not just an expo. Its sexpo. The aim was to demonstrate the power of female orgasm. Not just that power which makes nail scratches on…
If you don’t believe in ‘earth-shaking’ female orgasm Read More »
Life is precious. But when it comes to the matter of death penalty, sometimes it is considered by some people that some lives needed to be taken forever, as a punishment for the heinous crimes committed by them. But, will this practice of executing..
Death to the Death Penalty Read More »
Sex sometimes sells products and services. Images of scantly-clad women are often adorned the large billboards and movie posters to attract the gazes. But, it is not a goodtime for such sexy billboards and posters in Srilanka. The police have…
Tough times for racy billboards in Srilanka Read More »