Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
Straight symbolism plays a pivotal role in this print campaign for Soleterre. The campaign, developed by H-57 Creative Station (its in Italy), is against war, and it says- Let’s make war an old thing.
Well, most of us do not wish to witness a…
Let’s make war an old thing Read More »
It will grab the attention of the viewers, but it is disgusting and scary to some extent. The ambient advertising initiative by Colenso BBDO filled water coolers with blood (I hope that its fak.
This effort has been developed to promote the new…
Filling water coolers with blood is not a good idea Read More »
Well, for me, it is a bit difficult to digest. May be because of cultural and regional disparities. Or is it because of my lack of receptiveness? Isn’t it a feeble reason to ban an ad on the grounds of showing a person(a celebrity) stealing a…
Don’t steal chocolates, you will be banned Read More »
Sorry about this PETA, but I have to tell this. I donât believe in oracles, neither in miracles. I donât have anything âpersonalâ with Paul, the Octopus which suddenly emerged as a fore-teller hero by making exact predictions of world cup…
Mr. Paul Octopus is just an eight-legged hoax Read More »
Well, this shorter commercial break too intimidates the viewing pleasure of Kill bill as the blood-thirsty Uma Thurman(I mean the character- The Bride) wields her way to her bloody final victory in the first volume. But, dude, itâs clever. It may…
Shorter commercial breaks Read More »
Well, avoid smoking and such sticky situations, if possible. As mentioned several times, there is a prescription for smokers who want to quit- read this feature (25 ads you should see before you light up another cigarette). Well, if you are still…
If you are still a smoker Read More »
This time, the Spanish brand Mango has adorned its campaign with some strikingly beautiful, though not so sensuous (my perspective), Scarlett Johansson. For lesser mortals who doesnât have a clue about this chick, she is a Golden…
Scarlett Johansson in Mango ad campaign Read More »
This campaign for Bassma Lebanese humanitarian Organization (www.bassma.org), urges us to open our eyes to the pathetic, stark realities around us. The campaign, which has been developed by Impact BBDO, Beirut, makes clever use of exaggeration….
For some people, life is that expensive Read More »
Insurance ads used to be serious in their approach. They were devoid of even occasional cracks of laughter. Those which dared to leave this grim track were usually frowned upon in the past. Because, business was serious. Selling insurance was a more..
Selling seriously through jokes Read More »
If you are a boxer or a die-hard boxing fan who believes so, know that the Advertising Standards Authority in Britain does not believe so. The billboard, which promotes the David Tua v Friday Ahunanya boxing match has been deemed improper by the…
Beating the crap out of someone is not a noble art Read More »