This campaign for Bassma Lebanese humanitarian Organization (www.bassma.org), urges us to open our eyes to the pathetic, stark realities around us. The campaign, which has been developed by Impact BBDO, Beirut, makes clever use of exaggeration.
These two ads show exaggerated prices for commodities. One ad features rice and another one some soap bars, with exaggerated price tags attached.
The copy reads- For some people, life is that expensive. Join us at www.bassma.org and lend a helping hand.
CREDITS
Advertising Agency: Impact BBDO, Beirut, Lebanon
Executive Creative Director: Walid Kanaan
Art Director: Georges Kyrillos
Copywriter: Marie-Noelle de Chadarevian
