Advertising Guide

Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.

This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.

Stop stoning!

This is a campaign against stoning, the barbarian form of capital punishment. The campaign has been developed by Avaaz in association with The center for educational design and communication (CEDC).

The campaign is a follow-up of their global…

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Make it real

Whether to express our heartfelt appreciation or wild criticism, we love to see agency self promos. We have seen those DD Boobs and wondered what the you-know-what. Now, here is another one from Mandala creative productions, reflecting the bare bum..

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Be a proud parent?

This print campaign for Nehru Zoological Park(India) urges people to adopt animals. The campaign, developed by Ogilvy & Mather, Mumbai says- Be a proud parent, adopt an animal.

To communicate the message, the ads make indirect and comparative…

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Sony 3D Glasses

Sometimes, subtlety adds more beauty to the ads. The element of subtlety seems to be more effective if it is in print ads. Here, the campaign for Sony 3D Glasses is an example for the effective use of subtlety in advertising.

The print…

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