Advertising has become one of the most vital parts of the modern market, as it helps promote any service or product. If business is a vehicle, then advertising is a fuel and a vehicle cannot run without fuel. It is a life of a business, which provides stability to the business. Advertising is used to convey the message of a particular brand directly to consumers through various media. We can do marketing through radio, television broadcast, newspapers, magazine space and online advertisement. Advertising is a best way to launch a new product and service in the market. It is useful, if done using proper media, at the right place, within a specific time.
This will help increase the sales by attracting more customers. Advertising helps in announcing an upcoming event of a particular brand or company. It is comparatively least expensive method to promote a brand or product. It also involves digital advertising, which uses internet to express the motive of the company to its customers. Social media networking, including E-mails and search engine marketing, recognized as the most effective medium of marketing because of its global visibility, is the major element of online advertising.
This print ad for Audi Quattro has been developed by DDB&Co., Istanbul, Turkey
The ad makes use of the medium in an intelligent manner. When the ad is picked up, it looks as if it is being held by four hands. This is designed to symbolize the road.
A ‘symbolizing’ Advertising effort for Audi Quattro Read More »
Boobs. The world of advertising often revolves around these powerful, beautiful and sometimes misleading assets of women. In an advertising scenario where even the most unrelated products try to make a âboobs connectionâ, is it natural that…
Let us examine her breasts, with love and respect Read More »
Advertising sometimes becomes intrusive. We have seen many examples. They got unpunished often. But you canât always get away with it. That is what this incident regarding the guerrilla marketing effort for Zynga, online gaming space, by agency…
Don’t poke your guerrilla nose into public life Read More »
Summer’s Eve presents you eight steps to take before you are going to ask your boss for a pay rise. Well, this advice is for women, and the ad caused a controversy because it is said that the ad gave more emphasis to the bottom line, I mean,…
Controversial: What should a woman do to get a pay raise? Read More »
There are many stories hidden in these print ads for Tide in Spain. Those stories are interwoven with naughty tell-tales of the past with a view to communicate one message- Donât let your clolours mix.
Just take a look at these ads, you will…
Don’t let your colours mix Read More »
The 8 Colours of Fun is an integrated campaign for Nestlé Australia which promote its Smarties chocolates. The campaign, developed by JWT Sydney targets children and their parents through its meticulous approach.
The 8 colours of Fun consists…
The 8 Colours of Fun Read More »
She is hot. She is too hot in Venice. That will be one quick cheesy inference we can get from the news that a billboard exposing her naked skin to the public has been banned by the authorities in Venice.
The biollboard for Bulgari handbag…
Naked Julianne Moore too hot for Venice Read More »
This campaign for Renault Venezuela is saying that children are the ones who will suffer from air pollution.
The campaign, developed by Publicis Venezuela promotes Renaultâs natural gas for vehicles system (GNV) as an effective way to reduce..
Campaign for Renault’s GNV Read More »
Brands are beginning to realize the importance of applying creative tactics suitable to regional peculiarities. So, it is natural that asian models are more suitable when advertising in Asia.
In this regard, Cosmetics giants Estée Lauder and…
When you are in China, act like a Chinese Read More »
PETA is adept in sensing and grabbing every opportunity to make some naked noise for its publicity. (for a detailed report read this). Now, here is another incident, which can be described as a tit-for-tat response to PETAâs publicity-hungry…
A ‘gimmick’ for a ‘gimmick’ Read More »