Some ads tell interesting stories. Some strokes our imaginative veins to erupt it into an explosive set of tales. This is an ad which makes us look for a long time and imagine the possible stories behind it, just like we did in our childhood days.
The ad for din kitchen towels humorously depicts how the little girl is drenched by the mischievous little boys above the tree house. The copy reads- Hold more. Super absorbent kitchen towels.
We know that the message which has to be communicated is the âsuper absorbent capacity of the product. But, the concept adds an interesting dimension to the ad. In fact, it makes us remember the cover of a kidâs story book.
CREDITS
Advertising Agency: Euro RSCG, South Africa
Creative Director: James Daniels
Art Director: Roberto Adamo
Copywriter: Jeff Harvey
Photographer: Clive Stewart
