Rural tourism often does not get the desired attention due to the roaring business of popular holiday planners and trip advisors, coming out with attractive travel deals every season in order to rope in more urban travelers. The importance of rural tourism cannot be ignored if viewed in a broader perspective that not only provides an alternate way of healthy tourism, but also contributes significantly to the growth of the tourism industry. In spite of monopolization of the tourism market by big tour planners, there has been a significant growth in the rural tourism past one decade or so. Thanks to the spiraling fuel prices and the unprecedented global economic meltdown. Rising health and environment consciousness have further fuelled the growth of rural tourism driving the die hard tourists and adventure seekers to opt for this mode of tourism.
Rural tourism matters in the long run in the following aspects:
Provides a healthy mode of tourism:
Urban dwellers sick of the daily hustle bustle of the city life full of noise and environmental pollution seek a respite from all these amidst the tranquil natural surroundings. Lush green rural areas devoid of all sorts of urban pollution along with the unique hospitality of the local people provide the much desired relief to the exhausted city dwellers rejuvenating their sick and tired body and souls.
Promotes Green Tourism:
Daily activities of urban life have caused enough damage to this planet upsetting the ecological balance, which has resulted in excessive greenhouse gas emission and global warming. Rural tourism promotes green tourism by adopting greener measures compelling the travelers enjoy their vacation in a greener and healthier manner. Rural tourism can make the best use of the renewable resources of energy and encourage the usage of bio-degradable materials.
Develops rural settlements:
Development of the rural sector has always been in the government’s agenda which can be achieved rapidly through rural tourism. Increase in revenues through higher tourist inflow cause faster development of the rural settlements bringing the backward rural people into the mainstream.
Improves the livelihood of the rural people:
Rural tourism provides the opportunity of direct buying and selling of the products reducing other secondary costs. Infrastructure development, setting up of upgraded accommodations and retail stores associated with rural tourism, generates a steady income to the rural people apart from the income generated from farming. Cottage and other small scale industries get a boost through rural tourism. All these factors contribute greatly in improving the livelihood of the villagers.
Prevents mass migration to cities:
Last but not the least, growing rural tourism can prevent mass migration of rural youths to cities in search of employment. This has been the trend past few decades, which has seen the worst forms of urban pollution. Due to unplanned civic amenities overcrowding in cities generates more waste the disposal of which has been a rising concern. Local employment generation in the rural sector will prevent this overcrowding providing better means of living for everybody.