The headline is either a bit meaningless or sexually boisterous. However, this oft-repeated hollow promise gets some meaning when we read it along with the art-direction and the message. Welcome, this is print ad for Smart, developed by AMV BBDO, London, UK.
We can see many reflections of the car in the ad. However, none of them are alike. The copy reads- You’ll never see another like yours.
The ad, though does not provide us with much food for thought(oh, hit me, does any ad supposed to give you food for thought. If you want car, buy it), it is an interesting one.
CREDITS
Advertising Agency: AMV BBDO, London, UK
Art Director: Pete Davies
Copywriter: Adam Rimmer
Photographer: Garry Simpson
Photographer’s agent: Vue
Production: Lou Lou Locations
