This is an interesting print advertisement campaign published by Yazigi English School of Brazil to promote the institution and encourage people to learn English. The campaign aims at demonstrating the importance of English language that has now keeping prominence in everyday life and activities. Though, the concept of building objects with its name is not new but here the idea has been displayed in a fascinating way. The advertisements are showing predominantly a homely environment where everything placed is illustrated with the word of the articles or spaces.
The basic idea of the campaign is not new and it has been repeatedly used in the past. Recently HSBC had used the similar idea in its promotional campaign. The presentation of the campaign may be slightly intriguing but visually this is struggling to be effective to a great extent.
However, the punch line of the ad, Life has no subtitles, does not seem to be coherent with the idea. Independently, it certainly keeps weight with English speaking program as it illustrates the fact that the use of the language has become rampant to the extent that the need of knowing the language is must as there is no substitute of it. The campaign was created by McCann-Erickson, Sao Paulo, Brazil.
Via: Ads of the World
