No joy till now to TV buffs as they would have to wait more (?) for this prize winning xbox TV ad (get it from MSN). Don’t jump in to any conclusions friends. Well, we only feel this xbox 360 stand off TV advertisement may not add any value to Microsoft and that’s why its not on air.
The xbox 360 ad which shows people are shooting at each other while running around is perceived as too much violent for lil kids. Robbie Bach of Microsoft told Businessweek that in this tense violent milieu it better to withdraw the advert from television even though it looks like an award winning piece.
The ad as conveyed by insiders exclusively meant for broader audience and not for hard core gamers.
The adspot was shot on a subway platform, where commuters like kids run around in a fake backyard battle.
pointing their fingers at one another in the shape of guns, shouting “bang!” to accompany their pretend fire and dramatic death movements when they’re hit.
Accompanied by fast-paced music, the ad achieves a lighthearted effect. But Microsoft has decided to limit the showings to gaming events filled with crowds of people who are more inclined to appreciate the inferred reference to FPS games.
Microsoft is already losing (unbelievable, isn’t it) money on each console ($153 to be specific on each Xbox video box console purchase, reports Seattle PI ) and believe me guys as per the report the loss figure is actually higher as it does not include marketing and shipping costs. So, should we presume Microsoft is not a profit making company now (nor does it intends it looks like) and for benefit of human kind (and gamers) it has turned out to be a social NGO (Non Government Organisation).
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