Every game has its own rules. But, there is one for all; knowing when to stop. Before it is no more fun. Excesses can ruin everything. Even the most innocent and safe games.
This is the message conveyed by Sisal, gambling concessionaire in Italy, through this creative print campaign. The campaign shows how too much of anything becomes bad. Developed by Grey, Milan, the campaign meticulously conveys the idea.
The copy says- playing is fun if you donât push it too far
CREDITS
Advertising Agency: Grey, Milan, Italy
Executive Creative Director: Francesco Emiliani
Head of Art: Francesco Fallisi
Copy Supervisor: Claudia Bavelloni
Art Directors: Francesco Fallisi, Andrea Pioppi
Copywriters: Claudia Bavelloni, Livia Cappelletti
Account Director: Germano Guerriero
Account Executive: Romina Cattaneo
Art Buyer: Virginia Salvucci
Photographer: Giacomo Biagi
Photographer Agent: DV Milano
