Boys and Girls! The idea of fun may differ as per the individual tastes and preferences. However, there is an unseen, unstated general barrier which separates humor and insensibility/cruelty. We can laugh at the stupidity of a kid who hits the beehive. But there is no humor when we see a kidâs head between the railings. We ought to help. And that is where this supposedly humorous ad campaign goes wrong.
And another thing. You will never like to hear from anybody that your kid is a stupid one. But, this campaign for John West says- Because sometimes their brains need a little extra help. The lack of brains is shown through such not-so funny images.
Anyway, who knows? Parents may buy the product seeing these ads!
CREDITS
Advertising Agency: Boys and Girls, Dublin, Ireland
Creative Director: Rory Hamilton
Art Director: Bairbre McGlade
Copywriter: Rory Hamilton, Shane Langan
Photographer: Adrian Stewart
Via: Ads of the world
