Advertising, especially if it is an outdoor or ambient work, is all about the right use of the medium and space. By âright useâ I mean the maximum utilization of creativity (forgive for talking in a bit economics flavor). This poster for Weeds is simple; however it makes use of the space creatively.
This poster developed by LOWE PHILIPPINES, promotes season 3 of weeds on DVD. This partially rolled up poster was designed to be hung up in local video stores.
CREDITS:
Advertising Agency: LOWE PHILIPPINES Makati City, THE PHILIPPINES
Executive Creative Director: Steve Clay
Copywriter: Joel Banzil/Steve Clay
Account Supervisor: Tynna Antonio
Producer: Jake Fernandez
Art Director: Joel Banzil/Mario Serrano
Photographer: Jake Fernandez
Other Credits: Final Artists: Mic Logaring/Roger Rapacon
Via: Scary ideas
