These advertisements were in the form of leaflets which were tucked under windscreen wipers on the selected places during Christmas and New Year eve. The advertisement is clearly spelling out the hazards of drunken driving. The advertisement offers to purchase the damaged cars which were driven under the influence of liquor. The campaign has taken humorous approach to execute the idea to remind people of their duties towards other people.
Strategically, the leaflets were placed on the windscreen of cars parked in popular nightspots in Dubai, which people discovered while leaving during early hours of the morning.
The campaign is undoubtedly refreshing which has been executed with a great perfection that might have compelled people to think before driving. The punch line reads as, ‘drinking and driving tonight? We’ll pay cash for your wreck’. The campaign is credited to TD&A DDB.
Via Hout Lust
