There are many roads to reach the minds of the consumers. We have seen many innovative modes of communication which are cleverly created for reaching the consumers like Conducting competitions, using twitter and face book, through blogs etc. Besides; we have seen examples for advertising on unexpected spots like elevators, boarding passes and even on human body. Even business cards (remember the edible business card?) are trying to travel through a different creative path.
One thing is sure. Still, there are many untapped areas of effective advertising. That is why The Economist is holding a competition to find the best media innovations that will change the way marketers think about reaching consumers. There will be twelve finalists and they will get an opportunity to present their path breaking ideas to a group of media and marketing executives during the Media Convergence forum, taking place in New York City, October 20th-21st, 2009.
We can hope that the competition will provide the advertising world with innovative ideas.
Via: 5 blogs before lunch
