This is of course a side-splitting advertisement campaign undertaken by Volkswagen to promote its product Polo. The advertisement aims at showing that the car is so extraordinary that people believe the owner of the will not be an ordinary person. The advertisement smartly presented an example of an appropriate exaggeration of the idea.
The ad campaign has shown that people driving polo are taken a back when people started reacted to them as if they are celebrity. The ad focuses on the facial reactions of the car owner and people around them in order to make it interesting piece.
The copy of the ad reads, ‘New polo. So extraordinary that people could think you are too’. The ad has been created by Louis XIV DDB.
Via Adverbox
