Vodafone stoops to street smartness

Dr Prem Digital Healthcare Marketing

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How to make use of a used condom after washing it? That is what Vodafone shows in its new print campaign in Australia. Vodafone tells the Aussies that ‘’It’s alright to be tight’

This campaign has been developed by WhybinTBWA, Sydney to hype Vodafone’s prepaid mobile plans. It lacks the usual ‘standard creative approach’ of Vodafone ads. To express the message ‘’It’s alright to be tight’’, the campaign also features toilet papers and fish tank in a slight humorous (?) way.

These jokes can be heard from the street and if you have any serious jokes to tell us, tell us. Otherwise, kindly try to keep your reputation for effective campaigns intact.

Dr Prem Web Design and Development

Another substandard advertising effort from Vodafone- Vodafone hires theives to steal your mind

Credits:

Advertising Agency: WhybinTBWA, Sydney, Australia

Executive Creative Director: Garry Horner

Creative Director: Matt Kemsley

Art Directors / Copywriters: Matt Kemsley, Garry Horner

Typographers: Matt Kemsley, Chris Mawson, Ian Rodenius

Photographer: Chris Beghin

Retoucher: Nick Mueller

Via: Ads of the world

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