This new Vespa, our ride campaign is a copy oriented one, and the copy is clever and a bit dramatic too.
The campaign shows how all those differences get faded by a ride on Vespa.
The copy reads-
She hated the flowers.
She hated the bar…
She hated my jokes.
She hated the theater.
She hated the seats…
She hated the restaurant…
She hated the food…
She hated the club.
She hated the music…
She hugged me all the way home.
Vespa. Our ride.”
CREDITS
Advertising Agency: Saatchi & Saatchi Manila, The Philippines
Creative Directors: Andrew Petch, Tony Sarmiento, Raoul Floresca
Art Directors: Biboy Royong, Gelo Lico, Andrew Petch
Copywriters: Andrew Petch, Tony Sarmiento, Bogey Banardo
Producers: Dennis Obien, Ruel Arnedo
Via: Advertolog
