Will this âlong effortâ prompt people to donate some holiday meals? There is a fair chance as it attracts their attention and conveys the message in a clear, smart way.
Latet is an organization that distributes food packages to Israelis too poor to afford basic food baskets and especially a holiday meal.(in Hebrew the word latet means to give). So, Shalmor Avnon Amichay/Y&R Interactive Tel Aviv created this Urban Protest Exhibit featuring 1.3 kilometers of dinner tables. All the tables consist of empty plates with forks and knives, to demonstrate the need for 200,000 holiday meals.
The billboard carries a message: Give 200,000 holiday meals. Donate a holiday meal by sms to 2255 or go online www.latet.co.il
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel.
Via: Direct daily
