Well, Budweiser is not winning everywhere. Ameriquest, the mortgage company’s ad friendly skies and that killed him are the most replayed, paused and rewinded commercials, informs TiVo, the digital record maker. Number three goes to Budweiser’s streaking sheep campaign. The fourth in the list is FedEx with caveman spot. The survey is done by TiVo on a 10000 household sample.
TiVo has been measuring post game replays of superbowl ad for many years. Ms. Katie Ho, the vice president at TiVo feels that celebrities helped in generating replays. This for the first time in the history of Super Bowl viewers can actually watch it after the game is over on other medium.
Via [Abclocal.Go]
