No-smoking ad with a good heart from NHS, which urges smokers to fight back and quit smoking. The spot, developed by Dr Foster London, shows a man being brutally beaten up by an invisible force at the corner of the street. When the defenseless, bruised man lies there with a half-burnt cigarette in his hand, the ad asks the smokers- you wouldnât let yourself be beaten up on the outside like this, so why allow cigarettes do it to your insides?
The spot urges the smokers to fight back and quit smoking. Indeed it is a compelling ad capable enough to move a chain-smokerâs heart.
See also:
An empty bed (without a copywriter)
Passive smoking is like this hamburger
Again, letâs talk about smoking
CREDITS:
Advertising Agency: Dr Foster, London, United Kingdom
Copywriter: Huw Rowlands
Art Director: Joanna Mawtus
Planner: Richard Longworth
Media agency: TCS Media
Planner: Bob Marley
Director: Rankin and Chris Cottam
Production company: HSI
Editor: Gareth McEwen at The Whitehouse
Post-production companies: Prime Focus
Audio post-production company: Blue Post
