This campaign for Protex antibacterial soap cunningly uses photoshop to demonstrate the message, which it articulates through the copy- The things you touch stay with you.
The ads, developed by Young & Rubicam New York, feature filthy hands. we can see the dirt within the nails of these hands. But when we go for a closer look, what we can see is sneakers and dogs.
Well, there are lot of tiny dogs and sneakers between the nails. The campaign makes the point clearly get home. However, the dubious part of this creative idea is the possibility of being neglected by the viewers, as the ads need careful attention from their part.
